The road to BOE Global for Philly native, Jasmine “GoGo” Morrow was one full of risk-taking, hard work and purposeful alignment. With a track record of touring for years as a backup singer for artists like Lady Gaga, Wiz Khalifa and Kanye West’s Sunday Service Choir, GoGo slowly came to realize that her calling was to be a solo artist.

After being discovered by her first manager via YouTube, GoGo was booked for her first hometown shows. She was booked as a performing act for the Made in America Festival, The Roots Picnic and as a headliner for a solo act at the Red Bull Sound Select concert. She was also a supporting act for the tours of Danity Kane and Marshia Ambrosius. GoGo made her mark in her hometown of Philadelphia with a sold-out concert at The Theater of Living Arts. GoGo has made some notable appearances including the Monster Ball Concert Special with Lady Gaga on HBO and an appearance on the James Corden show with Kanye West’s Sunday Service Choir. After years of dedication to her craft, and full support of her hometown, the next move was Los Angeles. After relocating to Los Angeles, the singer/songwriter began working with BOE Global Founder and mega-producer/CEO Harmony Samuels (Ariana Grande, Jennifer Lopez, Mary J. Blige, Usher, Maroon 5, Ella Mai). GoGo eventually caught the attention of multi-media mogul Kenya Barris (Grown-ish, Black-ish) who then partnered with B.O.E and signed her to his joint venture with Interscope Records through his Khalabo Music label.

Music has always run through GoGo’s veins. She recalls moments of her musically-inclined father, who incentivized her to learn certain aspects of musical training, often doing a “call and response” or “repeat after me” for a $2 allowance. These moments would water the musical seeds inside of GoGo, as she went on throughout her life as a student of the arts. She attended the Creative and Performing Arts High School in Philadelphia and received her Bachelor of Arts in Music Business and Performance from Millersville University.

Her music is both conversational and relatable as she pulls her inspiration from simply being alive. There’s something to be said about the tenacity of GoGo Morrow and that something – is just the beginning of what she has to offer.